ITC Noovo Bold Font
The playful ITC Noovo grew out of Phill Grimshaw's work on ITC Rennie Mackintosh, when, as he says, &147;I still had 'Nouveau' coming out of my ears.&148; Grimshaw, who studied type and lettering under Tony Forster and then got a master's in design from the Royal College of Art in London, works by preference on paper rather than on the computer. He drew Noovo after a series of computer-intensive projects, &147;when I was missing the smell of permanent marker pens and the feel of paper.&148; After the decision to smooth the edges in ITC Rennie Mackintosh, Grimshaw reveled in drawing Noovo at a relatively small size, retaining the resulting rough edges and slight fluctuations of line weight in the final font. Although Noovo is highly stylized, it works as a text face as well as in display.
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